HỌC TỪ VỰNG CHỦ ĐỀ BUSINESS QUA NGÀY LỄ BLACK FRIDAY - Luyện thi IELTS đảm bảo đầu ra | Luyện thi IELTS cam kết đầu ra | Luyện thi IELTS - Anh Ngữ ZIM

Black Friday là một trong những sự kiện giảm giá được quan tâm nhất hàng năm. Tuy nhiên, với sự phát triển của Internet, sự kiện Cyber Monday được lập ra với mục đích giảm giá và thu hút khách hàng mua sắm qua mạng. Hôm nay, hãy cùng ZIM học một số từ liên quan đến Business qua bài viết về sự kiện này nhé!

 

What is Cyber Monday

Cyber Monday is celebrated the Monday after Thanksgiving weekend. Established in 2005, Cyber Monday is the Internet’s answer to brick-and-mortar holiday shopping. Unlike Black Friday, Cyber Monday gives you the chance to shop those amazing Black Friday deals from the comfort of your couch or office.

History of Cyber Monday

Cyber Monday was invented in 2005 by Ellen Davis, the president of the National Retail Foundation. Data had shown that the Monday after Thanksgiving was experiencing higher than usual traffic for retail shopping while individuals were at work. Analysts were led to believe that’s because individuals had spent the weekend window shopping among the madness of Black Friday and, rather than use the typically slower residential internet speeds, waited until Monday when they were bored at work to buy what they liked over the weekend. 

 Thus, Cyber Monday was created as a way for brands to leverage two things: Workplace boredom and the convenience of shopping online versus in store during the Wild West of Black Friday. 

Trích từ: National Today, <https://nationaltoday.com/cyber-monday-2019/>.

 

Vocabulary Highlight

  1. Brick-and-mortar store: cửa hàng có mặt bằng
  2. >< Web-based store: cửa hàng trên mạng
  3. Retail: bán lẻ >< Wholesale: bán buôn
  4. Traffic: lượng truy cập web
  5. Window shopping: chỉ nhìn ngắm, không mua hàng
  6. Leverage: lợi dụng

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