Describe an advertisement you remember well | Bài mẫu IELTS Speaking

Trong bài viết này, các bạn sẽ được tham khảo bài viết mẫu chủ đề Advertisement IELTS Speaking dạng đề Describe an advertisement you remember well. 

Advertisement IELTS Speaking Part 2

Chủ đề: Describe an advertisement you remember well.

• Where you saw it
• What it was about
• What it was like
• and explain why you remember it well

Bài mẫu tham khảo

Alright I am going to talk about a memorable ad that I remember well, although it was aired quite a while ago. The advertisement is about Comfort, a brand of fabric softener made by a company called Unilever.

Honestly, I am not entirely sure when I first saw this advertisement. If I’m not mistaken, it was a couple of years ago when TV commercials were in their prime. The advertisement is so memorable that sometimes I still look it up on YouTube to show my students what a good ad looks like.

The most interesting thing about this ad is its meaningful message. While other commercials at the time tended to be short and focused on humor to attract customers, Unilever paid attention to the content and built a story around Lily, a caring housewife, and Andy, a famous rock star. Despite his fame and success, Andy never forgets his family, because deep down he always feels his partner’s love just from the smell of Comfort’s long-lasting freshness. The company even created a series of ads, instead of just one, to deliver the message better. I think this was a costly but effective strategy, as Comfort soon became a household name after this campaign.

Từ vựng theo chủ đề

• Air: phát sóng.
• In their/its prime: trong thời kỳ hoàng kim.
• Look it up: tìm kiếm
• Deep down: tận sâu trong tìm
• Household name: cái tên phổ biến với các gia đình

Các chủ đề tương tự

Những ý tưởng và từ vựng trong bài mẫu trên có thể được sử dụng để phát triển những chủ đề sau:

• Describe a time you looked for information on the Internet: sometimes I still look it up on YouTube to show my students to give them examples of a good ad.
• Describe a TV show/program: The series of ads from Comfort, which consist of multiple ads about the story of Lily and Andy, is like a real TV show.

IELTS Speaking Part 3

1. Why do some people hate advertisements?

Gợi ý: quá nhiều, khó chịu (cản trở việc xem show, phim), thông tin sai sự thật (mì tôm), quá lộ liễu, ảnh hưởng đến cốt truyện (trong các bộ phim, MV).

Well, there’re probably a few reasons, but I think the main one is because there are just too many ads. Imagine how annoying it is when you get interrupted and have to endure 15 minutes of advertisements while trying to watch your favorite TV show? Also, many storylines of movies are affected by advertising and must include the products of movie sponsors, which often makes the plot unnatural and illogical.

2. Do people usually buy things after seeing them advertised?

Gợi ý:

Có: quảng cáo giới thiệu nhiều sản phẩm, nhà sản xuất thường giới thiệu sales, ưu đãi trên quảng cáo, gắn liền với show, phim ưa thích.

Không: thông tin sai lệch (phóng đại, sai sự thật), chất lượng và độ uy tín của thương hiệu ảnh hưởng nhiều hơn quảng cáo.

Yea, I believe so. If not, companies would stop spending millions of dollars on advertising. Advertisements usually exaggerate products’ effectiveness, and therefore most ads tend to have a strong influence on the purchasing decisions of customers. Companies often include the hottest, irresistible deals and promotions in their ads, as can be seen in many electronic device advertisements.

3. Are people more influenced by TV advertisements or internet advertisements?

Gợi ý:

• TV ad: tiếp cận người có tuổi nhiều hơn, quảng cáo TV không thể “skip”, những dịp quan trọng (đá bóng) có thể tiếp cận nhiều khán giả hơn.
• Internet ad: tiếp cận giới trẻ hơn, có thể quảng cáo dài hơn, xuất hiện liên tục.

I guess it depends. Young people spend more time on the internet, so they might be more influenced by ads on YouTube or pop-up commercials on many websites. However, TV commercials have a bit of an edge when it comes to older audiences. Also, TV advertisements cannot be skipped like YouTube commercials, which is also a plus.

Trên đây là bài mẫu với chủ đề Advertisement IELTS Speaking và dạng bài là Describe an advertisement you remember well. Chúc các bạn luyện thi IELTS hiệu qủa.